Latitude Tree Holdings Berhad was incorporated in Malaysia as an investment holding company. Through its subsidiary companies, the Group specialises in the manufacturing and sale of wooden furniture and components particularly rubber wood furniture for both the domestic and export markets. During the year, two more subsidiaries were added to the Group, namely Uptown Promenade Sdn Bhd (UPSB) and L-Tree Resources Sdn Bhd (LTR) where the latter is focusing on the Group’s future plans of expanding its upstream activities to Indonesia.

The Group has carved out a strong niche-in the household furniture segment, specifically dinning sets. From its humble beginning as a manufacturer of chairs for dining sets in 1988, the Group has grown into a complete high-and-medium end dining set manufacturer. About 90% its raw materials are rubber wood-based with the remaining being oak, pinewood and other wood-based materials.

The Group has made great advances to position itself as one of the largest rubber wood furniture manufacturer and exporter in Malaysia. Approximately 99% of the Group’s products are exported overseas to the US, Canada, Europe, South Africa, Australia, New Zealand, Japan and the Middle East Countries.

The Group has developed wide range of products to cater for different customer’s requirements and expectations.

From the traditional piece-meal furniture, the Group has shifted strategically into the manufacture of whole set furniture since 1998 as a response to the emerging trends for whole set furniture.

The factories at LTF Kapar and RKO manufacture tables, chairs, cabinets and a variety of occasional items, LTF Trengganu concentrated in the manufacture of kiln-dried sawn timber and wide range of timber components that include chair legs, seat boards, table legs and table frames, whereas the Vietnam factory is focusing on the manufacture of high-end bedroom, living room and Small Office Home Office systems (SOHO) furniture sets.

In order to achieve its mission of becoming a leading world class integrated furniture manufacturer, the Group continues to enhance its upstream and downstream operations.

In order to maintain the leading edge through continuous improvement of production efficiency, the Group is actively embarking on plans for production processes automation which involves the replacement and modification of existing machineries with the latest state-of-art and technology.